Supporting local producers and providing the population with high–quality domestic products is one of the priorities in the Karaganda region. At an online meeting, Akim of the region Ermaganbet Bulekpayev expressed concern about the insufficient presence of some Kazakhstani goods on store shelves. He noted that it is necessary to make domestic products more accessible and visible to consumers.
There are 150 processing enterprises operating in the Karaganda region. They process milk, meat, grain, etc.
– The region is 100% provided with products of its own production in five names: wheat flour of the first grade, pasta, potatoes, chicken egg, beef. Also, 90.7% of the region is provided with products of its own production in 8 names. These are first–class bread, poultry meat, fermented dairy products, cottage cheese, butter, carrots, cabbage, onions," said Irina Lyubarskaya, head of the entrepreneurship department.
An analysis of the supermarket shelf space showed that 100% of bakery and meat products from local producers are represented on the shelves of Karaganda and nearby regions. Social shelves have also been created for the sale of domestic goods, and products have special logos.
But at the same time, there are a number of problems. Among them are insufficient modernization of production, lack of highly qualified specialists and problems with logistics and transportation.
Special attention should be paid to the marketing problems of local producers – for example, in the sausage segment. Many manufacturers do not promote their products, which affects consumer choice, because people tend to choose what is advertised more often.
– Improvements in logistics and marketing are important so that the goods of Kazakhstani manufacturers are more accessible and recognizable. It is necessary to subsidize production and improve the conditions for sales, which will create healthy competition and improve the quality of goods for consumers," said Ermaganbet Bulekpayev.

Source : https://www.gov.kz/memleket/entities/karaganda/press/news/details/894795