Recall that since October 1, 2024, the Unified Operator for Labeling and Tracking of Goods (Tañba) has been offering a service for obtaining control identification marks (CIS) for exporters of Kazakhstani light industrial goods. The innovation has allowed 120 Kazakhstani exporters to mark their textile products for sale on Wildberries, Ozon and other popular marketplaces. Previously, Kazakhstani exporters did not have such an opportunity, and selling their goods through marketplaces in the Russian Federation was unavailable.
From March 1, 2023, it has become mandatory to check the marking code of each light industrial product before selling it on marketplaces in Russia. Failure to check the marking code is a violation, and such a situation will lead to fines from both the marketplace and sellers of unmarked light industrial goods.
Today, participants in commodity circulation are actively joining the digital marking system, which opens up new opportunities for export, including selling goods on popular marketplaces. The total number of BSBs ordered today is more than 196 thousand units.
“Goods labeling plays an important role in strengthening the position of Kazakhstani goods in international markets. It not only increases market transparency and confidence in our products, but also helps them meet international standards. This is an important step for the development of exports and strengthening the image of Kazakhstan as a reliable trading partner,” said Yerlan Karabayev, head of the footwear labeling project.
In addition to applying BSBs to light industrial goods, the exporter must send the goods shipping documents to the consignee through the Russian operator’s labeling system, so that he can put the BSB into circulation in the recipient country.
Product labeling is a mandatory requirement for entering markets and marketplaces in a number of countries. This tool provides Kazakhstani exporters with access to international markets and increases consumer confidence in the brand.
For reference: Since 2020, Kazakhtelecom has been appointed as the single operator for labeling and tracking goods in Kazakhstan. To date, mandatory labeling has been introduced for three product groups: footwear, tobacco products, and medicines. Pilot labeling projects have been launched for the following product groups: motor oils, brewing products, and jewelry.

Source : https://www.gov.kz/memleket/entities/mps/press/news/details/924212