Wildberries has recorded increased demand for products from Kazakhstani entrepreneurs during the "Bereke Fest" promotion, timed to coincide with Republic Day. Since the launch of the promotion on Wildberries in mid-October 2025, Kazakhstani interest in online shopping has increased by 5% compared to the previous week*. More than 8,500 domestic entrepreneurs are participating in the promotion, independently setting discounts on their products ranging from 10% to 90%.

The highest demand among shoppers in the country was for the following product categories: network equipment (+223% in monetary terms), garden equipment (+134%), auto electronics (+114%), baby food (+101%), kitchen appliances (+13%). The top ten most popular products during the promotion period included juicers (demand increased 18-fold), smartphones (10-fold), garden equipment (electric saws and snow blowers, 7-fold), sports accessories (4-fold), and cordless vacuum cleaners (2-fold).

The most active shoppers over the past week were residents of Almaty, Karaganda, Astana, Pavlodar, as well as the Akmola and East Kazakhstan regions.

The "Bereke Fest" promotion was launched by the Ministry of Trade and Integration of the Republic of Kazakhstan at the end of September 2025. More than 80 major retail chains in the country are participating. In mid-October, major online platforms, including Wildberries, Kaspi, and Teez, joined the initiative, significantly expanding consumer reach across the republic and supporting domestic businesses.

*Wildberries data as of October 21, 2025.

Source : https://www.gov.kz/memleket/entities/mti/press/news/details/1090202?lang=kk