In the age of digitalization, every consumer has the right to know what they are buying. In the tobacco product market, which includes cigarettes, hookah tobacco, and cigars, the problem of counterfeits and illegal goods is particularly acute.

Fortunately, a powerful and accessible tool has been created in Kazakhstan to combat the shadow economy — the Naqty Onim mobile application, which turns your smartphone into a personal authenticity scanner!

🔎 Naqty Onim: Your Personal Assistant Against Counterfeit Goods

The Naqty Onim mobile application was developed as part of the digital marking and traceability system for goods and is completely free for the end consumer. Its main goal is to ensure market transparency and protect the buyer.

The principle of operation is extremely simple:

1. Scan the Code: You open the app and scan the special marking code (Data Matrix) that is applied to the pack of cigarettes, sticks, or other tobacco products.
2. Instant Verification: The application instantly queries the state Information System "Marking and Traceability of Goods" (IS MPT).
3. Result on Screen: You immediately receive information about the product's authenticity, its manufacturer, composition, and date of release.

❗️ Why is This Critically Important for Tobacco Products?

Since 2020-2021, tobacco products manufactured or imported into the Republic of Kazakhstan have been subject to mandatory digital marking. Each Data Matrix code is a unique "digital passport" of the product and allows its movement to be tracked from the factory to the retail shelf.

Using Naqty Onim allows you to:

• Guarantee Authenticity: Be confident that you are purchasing a legal product and not a potentially dangerous counterfeit made in violation of standards.
• Protect Health: Counterfeit products often fail to meet quality requirements and can cause serious harm to health.
• Comply with the Law: Your conscious consumption helps the government push out illegal circulation, forming a transparent and stable market.

📢 What to Do if the Product Turns Out to Be Illegal?

If, upon scanning, Naqty Onim shows that the product failed identification or has signs of being counterfeit, you can use the application to report the violation to the relevant state authorities. Scanning results can be instantly sent to the messengers of state revenue agencies, which is a direct step towards eliminating illegal products from the market.

📲 How to Start Using Naqty Onim?

To use the application, all you need is your smartphone.

1. Download the app Naqty Onim from the AppStore or PlayMarket.
2. Scan the Data Matrix code on the packaging of cigarettes, sticks, or other tobacco products.
3. Get the information and make an informed choice!

Naqty Onim is not just a scanner; it is a tool for conscious consumption that gives you power over the quality and legality of your purchases. Download the app today and protect yourself from counterfeits!

Source : https://www.gov.kz/memleket/entities/kgd-zhetysu/press/news/details/1107155?lang=kk