On October 26, 2025, a festive food fair was organized as part of the Sembilik holiday on the territory of the central stadium named after "Kazhymukan" in Shymkent. This event was held with the aim of providing city residents with quality food products at affordable prices, supporting local entrepreneurs and farms, as well as developing the city's economy. Not only local producers of Shymkent, but also farmers from neighboring regions and entrepreneurs engaged in wholesale trade actively participated in the fair.

A food fair is the only effective way to offer residents high-quality and environmentally friendly products at prices lower than those on the market. During the fair, visitors were offered vegetables, fruits, meat products, dairy products, flour and bakery products, as well as various confectionery and textile products. The peculiarity of this event is that each product was delivered directly from the manufacturer, so the price difference was significantly lower than on the market.

The main goal of the fair is not only to provide the city's residents with quality products, but also to support local producers. Entrepreneurs who presented and sold their products at the exhibition had the opportunity to promote their production and establish direct contact with consumers. This, in turn, contributes to increasing the agro-industrial potential of the city and developing local production.

Residents who came to the fair not only chose the products they needed, but also talked directly with producers and received detailed information about the quality, origin, and storage conditions of the products. This will increase mutual trust, raise the environmental culture of the population, and contribute to the consumption of safe and high-quality food.

The fair, held as part of the Senbilik festival, created a festive atmosphere for the city's residents. The fairgrounds were beautifully decorated, and various art performances, music, and cultural programs were organized. This was an event of great social significance, not only economically. Residents came with their friends and family members, and in addition to choosing products, they had fun and strengthened their social ties.

Entrepreneurs and farmers participating in the fair noted the high demand for their products and the active participation of the city's residents. Many visitors bought products immediately, and some even placed orders for the future. This, in turn, will allow them to plan production volumes and increase productivity in the future.

Regular holding of such events will help stabilize the local market, prevent price hikes, and ensure access to quality products. In addition, fairs will give an additional boost to the city's economy and have a positive impact on the development of small and medium-sized businesses.

Another important aspect of the Senbilik holiday food fair is supporting social inclusion of the population. Since the prices of the products presented at the fair are lower than the market prices, they are accessible to people from different social groups. This event is aimed at creating fair and equal opportunities for all residents of the city.

As the organizers of the fair noted, such events not only satisfy the population's demand for food, but also help stimulate local producers, bring their products to the market, and increase production volumes. In addition, fairs strengthen ties and mutual trust between residents and entrepreneurs.

During the fair, the city administration and the Chamber of Commerce also provided advice and information materials. Entrepreneurs were given advice on the correct presentation of products, compliance with storage conditions, working in accordance with sanitary requirements, and the use of marketing strategies. This event is aimed at improving the professional skills of entrepreneurs and developing their businesses.

During the fair, attention was also paid to environmental culture. When packaging and presenting products, environmentally friendly materials were used, and efforts were made to reduce plastic packaging. This step will help raise the environmental culture of the population and protect the environment.

The active participation of the city's residents indicates the success of the holiday fair. Many family members came to the fair, selected products, socialized with friends and neighbors, and got into the festive mood. This proves that this event has not only economic, but also social and cultural significance.

In conclusion, the Saturday festive food fair, held on October 26, 2025 at the central stadium named after "Kazhymukan", made a significant contribution to the economic and social development of the city. Local producers and farms from neighboring regions participating in the fair had the opportunity to present and market their products. Residents purchased quality products at prices below market prices and received social support.

Regular holding of such fairs will strengthen the city's food security, improve the quality of life of residents, support local entrepreneurs and farmers, and provide economic impetus. In addition, fairs increase the social activity of city residents and contribute to cultural and environmental education.