On October 26, 2025, a festive food fair was held in Shymkent at the Kazymukan Central Stadium, timed to coincide with the citywide cleanup day. The event aimed to provide residents with high-quality food products at affordable prices, supporting local producers, farms from neighboring regions, and wholesale traders.

The fair featured products from local producers, as well as from farms in neighboring regions. Wholesalers also participated, allowing residents to purchase products directly from producers. This approach not only makes products more accessible but also fosters trust between producers and consumers.

One of the fair's distinctive features was that goods were offered at below-market prices. City residents could purchase vegetables, fruits, meat and dairy products, baked goods, confectionery, and other products at competitive prices. This allowed residents to save money and also stimulated interest in locally produced goods.

The main goal of the fair was not only to provide city residents with food at reduced prices but also to support local businesses. Participation in the event provided farmers and entrepreneurs with the opportunity to present their products, establish direct contact with consumers, and receive feedback on the quality of their goods. This, in turn, contributes to the development of the city's agricultural potential and stimulates the growth of local production.

City residents were able to not only select the necessary products but also directly discuss quality, origin, and storage conditions with producers. This format of communication helps increase trust in the products and fosters environmental and food awareness among the population.

Beyond its economic value, the fair also had a social impact. The stadium grounds were festively decorated, and musical and cultural events, including performances, created a festive atmosphere for the city's residents. The event attracted a large number of families with children, friends, and neighbors, strengthening social ties and increasing social activity.

Entrepreneurs participating in the fair noted the high level of interest from local residents in their products and the active participation of visitors. Many buyers purchased products immediately, while others placed pre-orders for future deliveries. This helps entrepreneurs plan production volumes and forecast demand, which contributes to sustainable business development.

Regularly holding such fairs helps stabilize the food market, prevent price hikes, and ensure access to quality products for all social groups. Furthermore, such events stimulate the development of small and medium-sized businesses, facilitate the creation of new jobs, and strengthen the city's economy.

The fair placed special emphasis on social support for the population. Products on display were offered at below-market prices, making them accessible to various categories of citizens, including low-income families. This ensures fair and equal access to food products for all city residents.

The fair's organizers also provided informational materials and consultations on proper food storage, sanitary compliance, and effective trading. This helps entrepreneurs improve their skills, enhance customer service, and grow their businesses.

Environmental considerations were also taken into account when organizing the fair. Products were packaged using eco-friendly materials, and the amount of plastic packaging was minimized. These measures foster environmental awareness among city residents and reinforce environmental stewardship.

The active participation of city residents in the fair testifies to its success and popularity. Many families attended the event to purchase food and spend time together. The festive atmosphere, cultural events, and the opportunity to directly purchase high-quality products made the fair not only an economic but also a social and cultural event.

Overall, the festive food fair, held on October 26, 2025, at the Kazymukan Central Stadium, made a significant contribution to the city's economic and social development. The participation of local producers, farms, and entrepreneurs allowed them to showcase their products, establish contacts with consumers, and stimulate the development of local production. City residents were able to purchase high-quality products at reduced prices, which contributed to their social well-being.

Regularly holding such fairs strengthens the city's food security, improves residents' living standards, supports local entrepreneurs and farmers, and stimulates economic activity. Furthermore, events of this format promote social engagement, enhance cultural awareness, and foster environmental responsibility among city residents.

Initiatives like these are a shining example of how collaborative efforts between the city administration, entrepreneurs, and the public can foster economic development, strengthen food security, and create a harmonious social space. The festive food fair at the Kazymukan Central Stadium demonstrated the successful integration of economic, social, and cultural goals, providing residents with high-quality products and creating a welcoming atmosphere for all participants.