Kazakhstan took part in one of the world’s largest tourism exhibitions, ITB Berlin 2026, which was held in Berlin from March 3 to 5. This year, the exhibition brought together 5,601 exhibitors from 166 countries, while the number of participants reached around 97 thousand people, once again confirming the high international status of the platform.

East Kazakhstan Region was also represented as part of the Kazakh delegation at the exhibition. The region was represented by Irina Smit, Deputy Head of the Tourism Department of East Kazakhstan Region. At the ITB Berlin venue, the tourism potential of East Kazakhstan Region was presented as one of the most picturesque and distinctive regions of the country.

As part of the presentation of East Kazakhstan, the region’s unique natural and tourism resources were introduced to the international audience: the majestic Altai Mountains, lakes, forests, rich biodiversity, and opportunities for active recreation, ecological, mountain, water, and wellness tourism. The article separately notes that about 40% of the region’s territory is protected, and that the region is especially attractive for such types of tourism as hiking, horseback routes, cycling tourism, ski tourism, and water recreation.

Particular attention at the international venue was given to promoting the natural attractions of East Kazakhstan, including Altai and Mount Muztau (Belukha), which is part of a UNESCO World Heritage Site. It was also emphasized that the region is a unique territory with rich traditions, diverse landscapes, and broad opportunities for year-round tourism.

Participation in ITB Berlin became an important step in promoting the tourism potential of East Kazakhstan Region at the international level, expanding business contacts, and increasing the region’s recognition among foreign tour operators and the professional tourism community.

https://daz.asia/blog/kasachstan-auf-der-internationalen-tourismusb-rse-itb-in-berlin/?fbclid=PAZnRzaAQfPgpleHRuA2FlbQIxMQBzcnRjBmFwcF9pZA8xMjQwMjQ1NzQyODc0MTQAAaet0c21elFoJSvD-MBwnsal4jZsiXIir8J5NwmVMEvvWav7og3G9lf0eik4Ww_aem_UgIisekyh6pVh26eIkq4eA

Source : https://www.gov.kz/memleket/entities/tourism-vko/press/news/details/1180840?lang=kk