A practical seminar organized by the Department of Tourism was held in the Akmola Region for representatives of the regional tourism industry. The main focus of the event was the digitalization of the sector and the use of modern tools for promoting tourism services.

During the seminar, participants were informed about key changes in tourist behavior when choosing travel destinations, the role of digital platforms in shaping demand, and the importance of maintaining a proper online presence — from search engines to social media and mapping services.

Special attention was given to analyzing the digital footprint of tourism facilities, identifying points where businesses lose potential clients, and exploring practical tools for increasing online visibility. Experts also presented recommendations on improving online communication and managing customer reviews effectively.

The event brought together representatives of accommodation facilities, tour operators, экскурсионные companies, and other stakeholders of the regional tourism sector.

In total, more than 70 representatives of the tourism industry took part in the seminar.

Such events are aimed at increasing the region’s competitiveness, developing the tourism industry, and helping businesses adapt to modern digital market requirements.

Source : https://www.gov.kz/memleket/entities/aqmola-tourism/press/news/details/1215589?lang=kk