E-commerce in Kazakhstan continues to gain momentum rapidly. Over three years, the market volume has grown from 2.4 trillion tenge in 2023 to 3.7 trillion tenge in 2025, an increase of more than 50%. Meanwhile, the share of online commerce in total retail trade has risen from 12.7% to 14.3%.

Marketplaces have become the main driver of the market, accounting for 86% of all retail e-commerce today. Kaspi.kz, OZON, Wildberries, Halyk Market, Forte Market, and other platforms have essentially shaped a new trade format, where buyers gain access to goods in just a few clicks, and entrepreneurs reach millions of potential customers nationwide.

Consumer behavior has changed particularly noticeably. Today, online purchases extend far beyond just electronics or clothing. In 2025, 17.1% of all sales on marketplaces were for phones and gadgets, 12.4% for clothing, footwear, and sporting goods, 12.1% for home and garden products, 10.3% for household appliances, and 7.4% for food products. In other words, e-commerce is gradually becoming part of the daily consumption of Kazakhstanis.

At the same time, the very logic of delivery is changing. Whereas previously a buyer was willing to wait several days for an order, today, for certain product categories, express delivery already takes less than an hour. E-grocery — the delivery of food and everyday consumer goods — is developing rapidly. In 2025 alone, five Dark Store projects were implemented in Almaty, Astana, Karaganda, and Aktobe, and marketplaces installed 2,300 new parcel lockers for convenient order pickup.

E-commerce has already ceased to be merely a new way to make purchases. It is a full-fledged sector of the economy that simultaneously changes consumer habits, opens up new markets for businesses, and makes trade faster, more accessible, and more convenient.

Source : https://www.gov.kz/memleket/entities/mti/press/news/details/1277488?lang=ru