The partnership aims to jointly promote Kazakhstan in international tourism markets. The parties plan to launch digital campaigns, participate in international exhibitions and roadshows, organize familiarization trips for international partners and media representatives, hold B2B meetings, and jointly analyze priority tourism markets.

“Today, the development of inbound tourism requires coordinated efforts from regions, airlines, and national institutions. For Astana, this partnership with Air Astana and Kazakh Tourism provides an opportunity to strengthen the capital’s presence in international markets, attract more international visitors, and develop new tourism products. It is important to recognize that the expansion of air connectivity is directly linked to the development of tourism infrastructure, services, and businesses in the city,” said Artem Kvashuk, Chairman of the Management Board of the Astana Tourism Development Center.

The joint efforts will strengthen the international promotion of Kazakhstan’s tourism potential and make the country’s regions more accessible to international travelers.

Source : https://www.gov.kz/memleket/entities/astana-uir/press/news/details/1300371?lang=ru