The capital is actively developing the Visit Astana brand, which positions the capital as a modern, dynamic and multifunctional tourist center. This work has already shown impressive results. Maksat Zhanabayev, Deputy Head of the Investment and Entrepreneurship Development Department, and Olga Abeldinova, Director of the Tourism and Infrastructure Development Department of Astana Development Center LLP, spoke about them and other results of 2024 at a briefing in the Astana Communications Service, the official website of the city Akimat reports.
The key areas in promoting Astana's image at the international level are event, business, medical, gastronomic tourism, development of tourist infrastructure and improvement of service quality.
In 2024, Astana hosted more than 800 events, including 70 international ones. Among the most significant are the Summit of the Shanghai Cooperation Organization and the V World Nomad Games, which were attended by over 250,000 people from 89 countries.
The capital also hosted the Comic Con festival of modern geek culture, which attracted 100,000 visitors.
In 2025, it is planned to hold 1,200 events, including more than 100 international ones.
One of the outstanding achievements was participation in the events of the "Year of Kazakh Tourism in China", where Astana was awarded the Grand Prix for the best demonstration of tourism potential and received an award for effective promotion in the Chinese market.
According to preliminary data, 1.5 million tourists visited the capital in 2024, which is 14% more than last year. Of these, 400,000 are foreign guests, most of whom came from Russia, China, Germany, Turkey, the United States, Great Britain, India, the United Arab Emirates, the Czech Republic, Sweden, and Italy.
The speakers noted that the city's infrastructure is fully ready to receive tourists: there are 286 hotels with 9.9 thousand rooms, more than 100 tourist sites, including museums, theaters, sports complexes and parks.
Astana is also actively promoted as a center of medical tourism, providing high-quality and affordable services. In 2024, a series of events were held, including the National Forum of Laboratory Medicine "Natforlab", the Nobel Fest Science Festival and the International Conference HTA.KZ .
The roadshows held in China, as well as information tours for medical agencies, made it possible to draw attention to the unique opportunities of the capital.
Astana has 7 clinics accredited by the JCI International Commission, which is the gold standard for the quality of medical services. This allows the city to attract patients from countries such as Russia, Uzbekistan, Belarus, China and the UAE.
One of the key events of 2024 was the opening of the Astana – Borovoe Resort high-speed electric train, branded with illustrations of the capital's attractions. In each carriage, passengers can take advantage of a special audio tour about the culture and history of the city.
Gastronomic tourism has also become an important area of work. To popularize the national cuisine and promote the restaurants of the capital, a gastronomic catalog was developed in four languages (Kazakh, Russian, English and Chinese). It includes 140 establishments that meet international quality standards, and its presentation took place last December.
At the same time, in 2025, the implementation of the Astana – menin Otanymny Elordasy project will continue, within which more than 1,000 children from socially vulnerable segments of the population will be able to visit the capital for free and get acquainted with its culture and history.

Source : https://www.gov.kz/memleket/entities/astana/press/news/details/919255