Briefing on the topic: "On the development of entrepreneurial attractiveness through regional branding of local goods"
05.04.2025 23:19:19 1633 On April 2, 2025, the Regional Communications Service of Kostanay region hosted a briefing by Dinara Khusainova, Head of the Intellectual Property Rights Department of the Department of Justice of Kostanay Region, on the topic: "On the development of entrepreneurial attractiveness through regional branding of local goods."
During the briefing, Dinara Khusainova noted that intellectual property protection plays a key role in creating a unique image of products manufactured in Kostanay region.
Particular attention was paid to the registration of trademarks and geographical indications, which allow enterprises to secure exclusive rights to use a brand associated with a particular region.
Link: https://www.youtube.com/live/QPkHmMrALds?si=yKr6HYApLEqGm0Cs
Press Service
Department of Justice
Kostanay region
Source : https://www.gov.kz/memleket/entities/adilet-kst/press/news/details/968617?lang=kk