The environmental campaign "Taza Qala" continues in Shymkent. It has become not just a way for city youth to spend a day off, but a real habit of caring for their hometown. Every Saturday, activists go out to the streets, courtyards and parks to clean up, clear the area of garbage and remind city residents that cleanliness is the result of common efforts.

This initiative started as a voluntary movement, but quickly gained broad support. Students, schoolchildren, representatives of public organizations and simply concerned residents unite to make the city cleaner and more comfortable. There is no formal coercion here - participants come at the call of their hearts, arm themselves with gloves, garbage bags and simply do what they think is right.

Every Saturday event turns into a small celebration of communication and teamwork. In addition to cleaning, the guys often share environmental tips, talk about proper waste sorting, and offer ideas for improving urban space. Thanks to such events, people begin to look at familiar places differently - they stop being anonymous dots on the map and become a part of the common home.

Special attention in "Taza Qala" is paid to the development of environmental culture. Young people do not limit themselves to one-time actions, but try to form a stable habit of caring for the environment in those around them. For this, not only physical garbage collection is important, but also educational work: reminders about the harm of pollution, calls to throw waste in bins, explanations of how recycling helps the city and nature.

If we compare with previous years, we can see that the approach to such actions in Shymkent has changed significantly. Just a few years ago, clean-up days were mostly formal: people went out to clean once or twice a year, often by order, and not on their own initiative. Today, everything is different - the movement has become truly popular. Participants themselves coordinate actions, choose places for cleaning, invite friends and colleagues.

The experience of 2023 is indicative, when, as part of World Cleanup Day, activists from Shymkent organized a large-scale cleanup in the Sairam settlement area. At that time, the action was not only ecological, but also cultural in nature: by cleaning the territory of the historical monument, the participants emphasized the importance of careful treatment of cultural heritage. This combination of care for nature and respect for history has become iconic.

In 2025, Shymkent hosted another large-scale environmental campaign, covering several districts at once. Hundreds of city residents participated in the cleanup, dozens of units of equipment were used, and the volume of garbage removed was measured in tons. Such events show that a city can quickly change for the better if residents act together.

However, "Taza Qala" differs from previous actions precisely in its regularity and focus on young people. This is not a one-time burst of enthusiasm, but constant work to improve the urban environment. Young people perceive participation in senbiliks as part of their civic position, and not just a useful activity.

It is important that the event unites people of different ages and spheres of activity. Along with students, you can meet married couples who come with their children, or elderly residents who want to contribute to the cleanliness of the streets. Thus, "Taza Qala" has become not only an ecological but also a social project, promoting communication and strengthening ties between residents.

It is worth noting separately that each event takes place in a positive atmosphere. After cleaning, participants often have small tea parties or picnics, discuss what can be improved in the next clean-up. This helps to maintain interest in the project and maintain a friendly spirit.

If we compare “Taza Qala” with previous cleaning formats, we can highlight three key differences:
- regularity, turning a one-time action into a habit;
- focus on youth as the main driving force;
- emphasis on education and the formation of environmental responsibility.

These factors allow us to hope that the effect of the campaign will be long-term. After all, the cleanliness of the city depends not only on how many bags of garbage were taken out this time, but also on whether people will throw garbage in bins tomorrow, and whether they will stop leaving waste in nature and in yards.

Today, Taza Qala is already perceived as an important part of city life. It is a brand behind which stands an informal but very powerful community of people willing to spend their time and energy for the common good. Perhaps in the future, the movement will go beyond Shymkent and unite activists from other cities.

In the meantime, every Saturday you can see groups of young people in gloves, with bags and smiles on their faces on the streets. They know: step by step, yard by yard, park by park, they are bringing their city closer to their dream - to that very image of "Taza Qala", clean, well-groomed and loved by all.