Geneva, 13 November 2025 – The headquarters of the World Intellectual Property Organization hosted the presentation of the global WIPO Pulse 2025 report, chaired by the Permanent Representative of the Republic of Kazakhstan to the WTO and international economic organizations, Mr. Kairat Torebayev.

The event was opened by WIPO Director General Daren Tang, who underlined the importance of the study for understanding global trends in the field of intellectual property and for shaping a more inclusive international policy framework.

It was noted that Kazakhstan was among the 74 countries that participated in the global survey. According to the findings, countries in the Asia–Pacific region demonstrated a significant increase in public awareness of key intellectual property instruments – and Kazakhstan is part of this positive regional trend.

During the meeting, the importance of protecting national products with geographic specificity was also emphasized. As an example, the Almaty aport apple was highlighted, which is officially registered in the national register of geographical indications. Other traditional Kazakhstani products, such as Kyzylorda rice and Kazakh honey, were also mentioned as elements of cultural heritage with strong potential for further promotion and possible protection within the intellectual property system.

In his remarks, Permanent Representative K. Torebayev noted that the study’s results confirm the growing significance of intellectual property for Kazakhstan’s socio-economic development and demonstrate the effectiveness of the measures undertaken by the state in this field. He stressed that the findings of WIPO Pulse will serve as a basis for further improving national IP policies, expanding educational programmes and strengthening support mechanisms for youth, entrepreneurs and creative industries.

Following the official session, representatives of BERENT, an independent international research agency, presented a detailed analysis of the global and regional trends identified in the study, underscoring the increasing role of intellectual property as a driver of sustainable economic growth.

Source : https://www.gov.kz/memleket/entities/mfa-wto/press/news/details/1105969?lang=kk