The Ministry of Trade and Integration of the Republic of Kazakhstan is holding its national campaign "Bereke Fest" again from December 23 to 31. Around 80 major retail chains across the country are participating in the campaign, including major retailers such as SMALL, Magnum, Fermag, Anvar, Toimart, Fermag, Dina, Norma, and Dana, as well as regional retail chains.

This initiative covers all regions of the country and is primarily aimed at stabilizing prices for essential consumer goods, supporting domestic producers, and increasing the availability of Kazakhstani products for the population. It should be noted that the Ministry of Trade previously organized this campaign in September and October of this year.

The price reduction was made possible by reducing retail chain markups and building direct relationships between farmers and retail outlets. This enabled direct product deliveries, bypassing intermediaries. It's important to emphasize that as part of the promotion, retail chains have reduced markups, allowing discounts on both domestic and imported goods.

The promotional assortment includes socially significant food products.

As part of the promotion, major retail chains have set up special promotional zones for products from Kazakhstani producers. The main goals of the promotion are to promote domestic goods and develop sustainable cooperation between retail chains and local suppliers. Furthermore, the promotion helps stimulate domestic demand and strengthen the country's food security.

All participating retail outlets are designed in a uniform style. This facilitates consumer orientation within the retail space and emphasizes the availability of products and their local origin.

Source : https://www.gov.kz/memleket/entities/mti/press/news/details/1134560?lang=kk