Belgrade, February 5, 2026 – As part of one of Europe’s largest sporting events, the EuroLeague basketball match between Belgrade’s Partizan and Athens’ Panathinaikos, a presentation of Kazakhstan’s tourism potential was held, along with the promotion of the recently launched direct air route Astana–Belgrade.

At the initiative of the Embassy of Kazakhstan, an interactive promotion was organized among the 18,000 spectators at the Belgrade Arena. Randomly selected fans were given the opportunity to take part in a free-throw shooting contest offered by the Partizan basketball club.

The prize for the winner – a certificate for a tourist trip to Kazakhstan for two – was presented by the Ambassador of Kazakhstan to Serbia, Madi Atamkulov. Congratulating the winner, the Kazakh diplomat greeted the multi-thousand audience and invited to visit Kazakhstan.

The atmosphere of the contest was enhanced by tourism videos titled “Born Bold Kazakhstan” broadcast on the arena’s screens, a promotional video of the direct Astana–Belgrade flight launched by Kazakhstan’s airline SCAT Airlines, as well as girls in traditional Kazakh national costumes who distributed “Born Bold Kazakhstan” T-shirts and baseball caps among basketball fans.

The EuroLeague ranks second in Europe in terms of popularity and media reach among sporting competitions. The EuroLeague regular season is broadcast in 199 countries worldwide, with a total television audience exceeding 1 billion viewers.

All expenses related to the purchase of airline tickets for the contest winners will be fully covered by Serbian tourism organizers and businessman Dragiša Martinović.

Source : https://www.gov.kz/memleket/entities/mfa-belgrad/press/news/details/1156543?lang=kk