The Nauryz Sale holiday campaign kicks off in Kazakhstan.
11.03.2026 11:51:19 1769
In anticipation of the celebration of Nauryz in Kazakhstan, the large-scale nationwide campaign "Nauryz Sale" will commence, running from March 13 to 23, 2026, across the entire country. The initiative aims to support domestic producers, stimulate internal trade, and create a unified festive atmosphere for the residents and guests of the country.
During the campaign period, retail entities will offer the public festive discounts of 10 to 70 percent on food and non-food items from selected product groups. Promotional items will be highlighted in sales areas with special festive navigation and branded "Nauryz" design, thematic price tags, branded signs, banners, and other POS materials, allowing customers to easily navigate the assortment and quickly find items with reduced prices.
In the Kostanay region, the following will participate in the "Nauryz Sale" campaign: TC "Astykzhan", TC "Solnechny", TC "SMALL", TC "Mister Apelsin", TC "Merkuriy", TC "Zetro", TC "TSUM", TC "MART", TC "Kostanay Plaza", TC "Kazakh-French Center".
Special attention within the campaign is given to supporting domestic producers. Special sales zones will be organized for them in shopping centers, where products from Kazakhstani companies will be presented at prices 10–20 percent below market average.
Also, earlier the Ministry of Trade and Integration announced the holding of the nationwide competition "Sauda in Digital Nauryz" among retail entities in Kazakhstan. The competition runs from March 13 to 20, 2026, and is aimed at implementing modern digital solutions in the festive decoration of retail facilities and developing innovative services.
Participants are invited to present their projects in four categories: "Best Digital Decoration", "Best Digital Greeting", "Best Use of Artificial Intelligence", and "Most Creative Digital Project". To participate, it is necessary to post a video on Instagram with the hashtag #saudadigitalnauryz and tag the official page of the Ministry of Trade and Integration.
The winners will be determined by an expert commission based on criteria of creativity, use of artificial intelligence technologies, national identity, audience engagement, and project implementation quality.
The competition results will be summarized on March 20, 2026, after which a ceremonial award ceremony for the winners will take place.