Ahead of the Nauryz celebration in Kazakhstan, the large-scale nationwide campaign "Nauryz Sale" is launching, which will take place from March 13 to 23, 2026, across the entire country. The initiative aims to support domestic producers, stimulate internal trade, and create a unified festive atmosphere for residents and guests of the country.

During the campaign period, trade entities will offer the public festive discounts on food and non-food products ranging from 10 to 70 percent on selected product groups. Promotional items will be highlighted in sales areas with special festive navigation and branded "Nauryz" design, thematic price tags, branded signs, banners, and other POS materials, allowing customers to easily navigate the assortment and quickly find items with reduced prices.

Approximately 300 domestic trade entities will participate in the campaign, including 140 department stores and shopping/entertainment centers, 140 retail chains, and 20 e-commerce entities. Among the participants are the country's largest retail chains: Magnum, Small, Galmart, "Anvar", "Dina", Toimart, "Astykzhan", "Ayan", Greenwich, and others, as well as major department stores and shopping malls, including Mega Silk Way, Keruen, Keruen City, "Aruzhan", "Saryarka", Shymkent Plaza, and others.

Special attention within the campaign is given to supporting domestic producers. Special sales zones will be organized for them in shopping centers, where products from Kazakhstani companies will be presented at prices below market average by 10–20 percent.

Visitors to shopping centers can also expect a rich interactive program. National photo zones will be organized in the country's largest shopping malls. As part of a partnership, the national clothing store "Tarbie", which has 11 retail outlets across the Republic of Kazakhstan, will provide national costumes with vibrant traditional flair. Shopping center visitors will be able to try them on and take photos. Such zones are planned to be set up in the country's largest shopping malls: SAYA Mall in Aktau, Dostyk Mall in Petropavlovsk, KeruenCity in Aktobe, Keruen City Astana in Astana, Infinity Mall in Atyrau, Turan Mall in Turkestan, Dostyk Plaza in Almaty, Shymkent City Mall in Shymkent.

Also, the Ministry of Trade and Integration previously announced the holding of the nationwide competition "Sauda in Digital Nauryz" among trade entities of Kazakhstan. The competition runs from March 13 to 20, 2026, and is aimed at introducing modern digital solutions into the festive decoration of trade facilities and developing innovative services.

Participants are invited to present their projects in four categories: "Best Digital Decoration", "Best Digital Greeting", "Best Use of Artificial Intelligence", and "Most Creative Digital Project". To participate, it is necessary to post a video on Instagram with the hashtag #saudadigitalnauryz and tag the official page of the Ministry of Trade and Integration.

Winners will be determined by an expert commission based on criteria of creativity, use of artificial intelligence technologies, national identity, audience engagement, and project implementation quality. The competition results will be summarized on March 20, 2026, after which a ceremonial award ceremony for the winners will take place.

Note: Trade entities that supported the initiative and demonstrated social responsibility are participating in the nationwide campaign. The list of campaign participants by regions of the Republic of Kazakhstan is attached.

Source : https://www.gov.kz/memleket/entities/mti/press/news/details/1178500?lang=kk