The event was organized by the Tourism Department of the Akmola Region with the aim of improving the effectiveness of promoting tourism services and strengthening the region’s competitiveness.

During the seminar, participants explored current marketing tools, effective promotion channels, target audience engagement, and modern approaches to advertising in a digital environment. Special attention was given to creating attractive content, promoting on social media, and building a positive image of tourism destinations.

The practical part included case study analysis, review of participants’ current marketing strategies, and recommendations for their improvement.

More than 80 representatives of the tourism industry took part in the seminar, including accommodation providers, tour operators, and excursion companies.

Holding such events contributes to the development of the region’s tourism industry, improves service quality, and promotes the implementation of modern marketing solutions in business operations.

Source : https://www.gov.kz/memleket/entities/aqmola-tourism/press/news/details/1215560?lang=kk