This is one of the large-scale events aimed at developing the region's tourism potential and increasing tourist flow. Active tourism development efforts continue in the Atyrau region, with a particular focus on promoting the region's natural and cultural attractions.

This was announced at a briefing at the Regional Communications Service by Alima Ramazanova, Head of the Tourism Development Department of the Department of Physical Culture, Sports, and Tourism of Atyrau Region, and Kaisar Makhsutov, Director of the VisitAtyrau Tourist Information Center.

Currently, 272 tourist attractions operate in the region, including roadside services, hotels, tour operators, and ethno-villages.

This year, the VisitAtyrau Tourist Information Center participated in the KITF Almaty international exhibition, where it showcased Atyrau's tourism resources. Furthermore, over 130 tourists took part in an expedition along the Akkeregeshin-Imankara route. In addition, the region is hosting seminars for entrepreneurs on agritourism development, and rural tourism projects are being implemented. As part of the "Coffee with the Taste of Travel" initiative, coffee shops in the city now offer special cups featuring images of regional landmarks and QR codes with information about them.

Last year, more than 187,000 tourists visited the Atyrau region. This is a 19.6% increase compared to the 2024 target. Of these, 166,000 were domestic tourists and 21,000 were international visitors. Furthermore, in the first four months of this year, investment in tourism amounted to 15.6 billion tenge, double the amount compared to the same period last year.

Preparations for the summer tourist season were also discussed during the briefing. Seven beaches are planned to open in Atyrau this year – in the Balykshy, Geolog, and Zhilgorodok microdistricts, as well as in rural districts. Work is currently underway at these sites to improve the beaches, install lighting, and prepare sanitary and safety infrastructure. The opening is scheduled for July 1.

Work is also ongoing on reconstructing roads to the region's tourist attractions, particularly the Akmeshit necropolis and the Akkeregeshin chalk mountain. Viewing platforms and parking areas for tourists have already been established in the lotus fields of the Kurmangazy district.

According to the speakers, large-scale tourism events are planned for the region in the near future, including the Naryn Fest extreme festival, Lotus Fest 2026, and the international cycling race Tour de Saraishyq.

Source : https://www.gov.kz/memleket/entities/atyrau/press/news/details/1233609?lang=ru