SCIENTISTS AT THE UNIVERSITY OF BUKETOV ARE IMPLEMENTING PROJECTS AIMED AT DIGITALIZATION OF INDUSTRY AND TOURISM
Scientists of the Institute of Digital Economy Research of Karaganda State University named after Academician E.A.Buketov has created a number of projects in various areas. One of them is worth noting – a methodology for assessing the digital potential of complex integrated industrial structures, in particular, system-forming, innovatively active industrial clusters operating on unified digital platforms, and a toolkit for assessing the level of digital readiness of an enterprise for the introduction of digital ecosystems has been developed, which includes 9 key blocks: sustainable development strategy, material and technical equipment, organizational structure, production, personnel, chain management, supply chain, customer service, monitoring and cybersecurity.
The assessment is carried out on 115 parameters covering all aspects of digitalization, including customization of production and cybersecurity. This allows you to measure the current and dynamic digital potential of an enterprise, assess the readiness to implement digital ecosystems. All indicators are standardized, which facilitates the analysis and interpretation of the results.
"The approach used is universal and adaptive, which makes it possible to scale the methodology to other enterprises. The data obtained helps to identify priority areas for digital transformation and develop a strategy for the introduction of ecosystem products. This guarantees an increase in the competitiveness of the enterprise in the market, improvement of production processes and an increase in digital maturity," L. believes.Tashenova, Director of the Institute for Digital Economics Research at Buketov University.
In addition, scientists have developed a unique methodology for assessing the tourist and recreational potential of the region, which has been successfully adapted in the context of Central, Northern, Southern, Western and Eastern Kazakhstan; it can also be implemented when assessing the TRP of individual regions and tourist destinations/territories. Thus, within the framework of the grant project "Development of urban tourist routes in Central Kazakhstan based on the use of smart technologies in the context of digitalization of tourism". The research team has developed urban tourist routes in 3 languages -Kazakh, Russian and English. The routes have been uploaded to one of the world's most popular platforms – izi.Travel for subsequent widespread use by residents of the region and the country. They are available for listening and downloading both within the desktop version and by downloading the application. izi.Travel from the AppStore and PlayMarket.
Over the past 5 years, scientific grant projects funded by the Ministry of Foreign Affairs of the Republic of Kazakhstan have been implemented and continue to be implemented on the basis of the Institute of Digital Economy: "Research of the process of commercialization of innovations in the Republic of Kazakhstan in order to identify problems and develop a mechanism for effective management of the innovation process"; "Integrated multifactorial assessment of the tourist and recreational potential of Kazakhstan and development of a strategy for the development of competitive regional tourism products"; "Development of urban tourist routes in Central Kazakhstan based on the use of smart technologies in the context of digitalization of tourism" and others.

Source : https://www.gov.kz/memleket/entities/sci/press/news/details/878267