From November 26 to 28, the Kazakhstan Business Cooperation Center "Atakent" will host the 4th International Exhibition NFA Expo-2025. This key venue in Central Asia will bring together manufacturers, buyers, and representatives of retail chains and marketplaces from Kazakhstan, the CIS, Europe, and Asia. Participants can look forward to new contracts, B2B meetings, and opportunities to enter international markets.

For the first time this year, the exhibition has been expanded with a new section, Retail Tech – Technologies for Retail. It will feature IT solutions, digital tools, marketing, design, equipment, and services for modern retail.

The main sections of the exhibition include "Household Goods, Tableware, Household Goods, and Appliances," "Textiles and Interiors," "Cosmetics, Perfumes, and Hygiene Products," "Household Chemicals," "Gifts, Souvenirs, New Year's and Holiday Products," "Goods for the Country House and Leisure," and "Stationery and Children's Products." This year's exhibition will feature companies from Kazakhstan, Italy, China, Latvia, Turkey, Russia, Uzbekistan, Ukraine, and Belarus. Exhibitors include 2K, All-trade, Aprel Uz, Baraka, Joby Home, KLEESOFT KZ, Lafarfor, Liby, Royal Farfor, Satbayev University, TS Kitchen, Zeta, H.A. Brieger, and others.

The China National Exposition will feature leading manufacturers from the provinces of Zhejiang, Shandong, Sichuan, Guangdong, and Jiangsu, including Guangzhou Fresh World Electrical Appliance, Ningbo Klinsmann Intelligent Technology, Guangdong Zoncenway Electric Technology, HUARUN Trade, Sunshine (Guangzhou) Ltd., and dozens of other companies.

This year, special attention is paid to the development of private labels. More than half of the exhibitors will offer private label manufacturing contracts to retailers.

According to NielsenIQ, the share of private labels in non-food products in Kazakhstan has nearly doubled over the past three years. More than 60% of shoppers choose private label products at least once a month.

For a professional audience, the following events are organized:
- Buyer program and B2B sessions, "Buyer-Supplier" featuring Magnum, Small, Anvar, Airba Fresh, Toimart, Korzinka, Wildberries, Flip.kz, Fix Price, bi1, Globus, and other chains.

- Business consulting center – raw materials, packaging, certification, logistics, and financial solutions for manufacturers.

The three-day exhibition features hundreds of brands, new contracts, and exclusive premieres. Guests can expect special conditions for wholesale purchases, presentations of new products, technology demonstrations, and discount programs from suppliers.

NFA Expo 2025 is supported by the Ministry of Trade and Integration of the Republic of Kazakhstan and the National Chamber of Entrepreneurs "Atameken."

Dates: November 26–28, 2025 Place: Republic of Kazakhstan, Almaty, Atakent Cultural Center, Pavilion No. 11
More details: www.non-food.asia
Media accreditation: Lyazzat Sagyndykova, +77017776917 (WhatsApp, Telegram), press.service891@gmail.com

Source : https://www.gov.kz/memleket/entities/mti/press/news/details/1108836?lang=kk