According to the order “On determining the list of goods subject to labelling”, beer and beer drinks are included in the list of products subject to compulsory labelling in Kazakhstan from 1 February 2026. Producers and importers need to register in the labeling system before the requirements come into force.

Digital labeling will ensure transparency of beer turnover, strengthen control over production and import, reduce illegal distribution of products and increase consumer protection.

Deadlines for the introduction of mandatory labeling:

- from February 1, 2026 - beer and beer beverages in kegs;

- from February 1, 2026 - beer and beer drinks in bottles;

- from January 1, 2027 - beer and beer beverages in cans.

The manufacture and importation of beer and beer beverages without means of identification shall be prohibited as of February 1, 2026. Remains of unlabeled beer and beer drinks produced before the mandatory labeling is introduced may be sold by participants in the turnover of goods within one calendar year.

Videos on the stages of the introduction of beer and beer beverage labeling are available on the YouTube channel Digital Labeling in Kazakhstan.

https://www.youtube.com/@tanbakz

https://markirovka.ismet.kz/ru/business/product/pivovarennaya-produkciya.

- Registration in the IP IPT IS for producers and importers of beer and beer products

- Getting started in the IPT IS (setting up a profile and adding a role)

- Registration of product cards in IS MPT

- Ordering marking codes in the IPT IS

- Sending a report on marking in the IPT IS

If you need help with registration, obtaining marking codes or working in the system, please contact the Unified Operator for Marking of Goods (Kazakhtelecom JSC): 8 800 080 65 65 65 (the call is free).

Actions of a retailer when working with labeled products:

1. Register in the labeling system:
2. Link to registration https://tanba.markirovka.kz/

Link to instructions https://youtu.be/jgLq862MZfg

3. Set up cash register equipment to work with labeling.
4. Purchase a 2D scanner or use a web-based cash register that supports labeling.
5. Accept labeled goods (Data Matrix) according to standard documents (SNT, invoice) without confirmation in the IPT IS.
6. Sell the goods in compliance with the rules: scan the Data Matrix code when selling at the cash register - the goods are automatically withdrawn from circulation.

It is recommended to register and prepare trade processes in advance to avoid suspension of sales and application of penalties.

Source : https://www.gov.kz/memleket/entities/kgd-zhetysu/press/news/details/1152481?lang=kk