A new feature for verifying product authenticity using digital codes has been launched in the eGov Mobile app. The new functionality has been implemented based on the Naqty Onim service and provides users with fast and free access to data from the digital labeling system.

At this stage, users can verify products from categories most vulnerable to counterfeiting, including pharmaceuticals, tobacco products, and footwear. When a digital code (Data Matrix code) is scanned in the eGov Mobile app, the system displays information on the product’s authenticity, manufacturer, key specifications, and date of production.

To get the service, the user needs to:

• log in to the eGov Mobile app and go to the "Services" section;
• select the “Naqty Onim” service and provide consent for data access;
• tap the “Start” button and point the smartphone camera at the Data Matrix code.

Once the code is scanned, the verification result is displayed to the user. If the digital code is missing or invalid, the system displays a relevant notification.

The verification feature in the eGov Mobile app applies to goods subject to mandatory digital labeling that contain a Data Matrix code. For pharmaceuticals, it is also important that the product specifically falls under the category of medicinal products. When verifying medicinal products, the date of manufacture must be taken into account: medicines produced before July 1, 2024 are not subject to mandatory digital labeling and may therefore not appear in the system when scanned. In such cases, the absence of a verification result does not indicate that the product is illegal or counterfeit.

At present, in Kazakhstan, mandatory digital labeling applies to medicinal products manufactured from July 1, 2024 onward, as well as to all the tobacco products and footwear. Starting from February 1, 2026, the phased introduction of labeling for beer and motor oils is envisaged, followed by light industry goods from December 1, 2026.

In addition, labeling is being tested in pilot mode for dietary supplements, medical devices, household chemicals, gas cylinders, and vegetable oil. In the future, these categories of goods will also become available for verification of legality and authenticity.

The new functionality was implemented through the collaboration of the Public Services Committee of the Ministry of Artificial Intelligence and Digital Development of the Republic of Kazakhstan, National Information Technologies JSC, and the Unified Operator for Product Labeling and Traceability of the Republic of Kazakhstan.

Source : https://www.gov.kz/memleket/entities/aqmola-selinograd/press/news/details/1164717?lang=kk