In honor of the Nauryz holiday, from March 13 to 20, 2026, the "Sauda in Digital Nauryz" competition is being held, dedicated to digitalization and the application of artificial intelligence in the trade sector.

Participants must present innovative solutions, creative digital space design, and projects utilizing artificial intelligence. The competition aims to stimulate the adoption of modern technologies in the trade sector and support the best industry practices.

All trade entities of the Republic of Kazakhstan can participate.

How to participate?

- Record a short video.

- Post it on your page and tag the official page of the Ministry on Instagram (@saudagovkz).

- Use the hashtag #saudadigitalnauryz.

Results Announcement

On March 20, winners will be announced in the following categories:

- Best Digital Design;

- Best Digital Greeting;

- Best Use of AI;

- Most Creative Digital Project.

Evaluation Criteria (KPIs)

Competition entries will be evaluated according to the following key indicators (maximum — 100 points):

- Use of artificial intelligence — 40 points;

- Creativity — 20 points;

- National identity — 20 points;

- Audience engagement — 20 points;

- Quality of execution — 20 points.

March 23 — Award ceremony for the winners.

Join the competition and show how digital technologies and artificial intelligence can make trade even more convenient and interesting!

Source : https://www.gov.kz/memleket/entities/mti/press/news/details/1174703?lang=kk