From March 13 to 23, 2026, the national competition "Sauda in Digital Nauryz" was held in the country, aimed at developing digital solutions in the field of trade. The competition was organized among shopping malls and retail chains and aimed to popularize national culture through the use of digital technologies.

According to the competition rules, participants published special videos on social media. Important criteria such as national identity, creativity, level of artificial intelligence use, audience engagement, and work quality were considered when determining the winners.

Based on the competition results, winners were determined in the following categories:

• "Best Digital Design" — the retail chain "Anvar" (Aktobe city);
• "Best Digital Greeting" — the shopping mall "TSUM" (Karaganda city);
• "Best Use of Artificial Intelligence" — the shopping mall "Umay" (Karaganda city);
• "Most Creative Digital Project" — the retail chain "Small" (Almaty city).

During the official ceremony, winners were presented with special diplomas and national attire on behalf of the leadership of the Ministry of Trade and Integration of the Republic of Kazakhstan.

As part of the competition, in collaboration with the national clothing store "Tarbiya," free national clothing fitting zones were organized in major shopping and entertainment centers across the country. Thematic photo zones and Instagram frames were also set up. All materials were published on social media under the unified hashtag #saudadigitalnauryz.

Source : https://www.gov.kz/memleket/entities/mti/press/news/details/1195554?lang=kk