Digital Transformation of Trade in Kazakhstan: Transparency, Labeling, and New Business Opportunities

Digital Transformation of Trade in Kazakhstan: Transparency, Labeling, and New Business Opportunities

18.02.2026 19:07:53 173

Vice Minister of Trade and Integration Aset Nusupov reported on key trade digitalization projects in Kazakhstan, emphasizing that one of the main directions of the Ministry's work is the "whitening" of trade and increasing market transparency. By order of the Head of State, the General Classifier of Goods, Works, and Services and the National Product Catalog are being implemented, and the list of goods subject to labeling is being expanded. In 2025, legislative norms were adopted that established the procedure for maintaining the GCGWS and the mandatory application of the NPC.

According to the Vice Minister, digital projects are forming a unified architecture for product identification. They are aimed at increasing trade transparency, promoting domestic goods on the shelf, and developing exports. Currently, active work is underway to populate the National Product Catalog. Several hundred thousand product cards are added daily; a system based on artificial intelligence checks the data for duplicates and assesses the completeness and quality of information. Based on the analysis, a unified set of "golden records" is formed.

This work is being implemented jointly with the Center for Electronic Finance, the Ministry of Finance, and the National Chamber of Entrepreneurs. The Ministry is conducting active explanatory work and regulating the activities of the Headquarters on the methodology for applying the NPC for the coordinated implementation of digital tools. It is planned to expand the list of goods subject to labeling. The introduction of digital labeling will occur gradually and transparently. According to forecasts, these measures will reduce the volume of shadow turnover by more than 1 trillion tenge.

The Ministry continues to migrate the e-CTRM system to the QazTech platform. A test environment has already been deployed, and integration and network compatibility testing are underway. Over 150 thousand users and 170 thousand business entities are registered on the platform.

31 business processes have been automated, and over 5 thousand applications have been processed. E-CTRM is integrated with the Unified Register of the EAEU, and the international IT company EPAM acts as the technological partner. Particular attention is paid to cybersecurity: SIEM, PAM, DLP tools have been implemented, and penetration tests are conducted.

As part of the digital transformation, an electronic trading platform, AgroTrade, is being developed jointly with JSC "Kazakhtelecom".

The Ministry is also testing services based on artificial intelligence. These include a virtual assistant for consumer rights protection and an assistant for selecting laboratories, simplifying business interaction with the technical regulation system. In parallel, a database of national standards is being formed to launch the corresponding digital service.

A trade flow analysis tool is being developed, which will allow for the creation of a single digital window with analytics on markets, trade facilities, and the price situation. The solution is aimed at enhancing food security, developing price and inflation process analytics, and creating tools for proactive management decisions.

Vice Minister Aset Nusupov noted that the digital transformation of trade combines legislation, modern technologies, and analytical tools. This makes it possible to create a predictable and transparent market, protect consumers, support domestic producers, and expand Kazakhstan's export opportunities.

Source : https://www.gov.kz/memleket/entities/mti/press/news/details/1164673?lang=kk